As a Florida-based photojournalist, I was fortunate to have NASA press credentials, which allowed the privilege of covering launches from some of the best “seats” in the house. Actually, there was very little seating but the Kennedy Space Center press area is close enough to the launch pad that the concussion of a launch nearly […]
Social media is alive. And, as such, your social media presence requires care and feeding. Finding new and compelling content can be a challenge, particularly in today’s fast paced environment, the importance of staying in touch with your customers or fans simply cannot be overstated, yet the act of keeping your social presence updated can easily […]
The late David Carr, famous columnist for The New York Times was early in calling attention to the fact that most web traffic is via mobile devices using apps. Today that is hardly a secret. He also referred to the rest of the web, meaning websites, as “the wild web.” It may well be “the […]
Yesterday’s news was a shock. This guy from my home state of Minnesota has a very long reach. In Manhattan today, the images and symbols go up as fast as they come down; and have included a purple “P” to go along with the N and R subway lines. There is no Purple P line in […]
Unfortunately, there really isn’t one, a magic wand, that is. Not when it comes to a social media presence. Oh, definitely there are some tech things that can be done and money can be spent but the bottom line amounts to this: it takes work. An effective social media strategy requires compelling imagery and useful […]
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